The Spatial Group

An inspiration. A brainstorm. A suggestion. A thought. An idea. A plan. A design. "What if?" you said to yourself.  

Thinking back, it's hard to remember just when the whole picture formed in your head. It doesn't matter anyway. You raised several million dollars on your truly exceptional idea for your new product. 

Your engineering team has worked round-the-clock for months to be first-to-market. Someone else must be working on this you think. Your early adopters helped you to refine the offering. Your reference accounts are strong.

Your product is ready. Your service is all set. Your investors are impressed that you have kept to schedule.

You know that your product or service is breakthrough - everyone has told you so. Your PowerPoint sales projection shows that this will be the exact time when your company will break-out. 

You have made commitments to your board of directors and to your investors.

Your sales team is motivated. Your technical support group is standing by.  

The sales team is active.  They are making a lot of calls.  Many conference calls. Prospect meetings at customer sites are held. 

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"They love our product," you hear. "But, the product just needs one more feature."

"Budgets are tight. Let's do something next fiscal year."

"Can we do a special implementation?"

"We're talking with that other company next month to see how they compare. Let's get back together in a month. But your product is really great." 

You just need customers. Where are the customers who are ready to buy? Why can't they tell us who they are?


"What we need to do is go to some trade shows. That's where the customers are." "What about social media?  I hear it's the easy way to get leads."

"We need to advertise online. Our customers use the Internet to make their product choices."

"Let's try direct marketing. Our customers don't go to trade shows and they don't use Internet for sophisticated purchases. They pay attention to what they read."

"Inside sales. We need an inside sales team to make cold calls. That will improve sales productivity."  

"An investor called. He googled us. Why are we listed on the third page?"

"We need a VP of Marketing with industry connections to just get us in the door."

"Why don't we get an industry analyst to review our product? Customers always listen to the analysts."

"We need a partner with a big name. IBM. Oracle. HP. It's win-win. They introduce us to their best customers and we split the revenue."

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We are solely focused on start-up marketing with just one goal: predictable sales success.

We will build your marketing operation -- a well-trained sales team selling to highly-qualified, self-identified sales prospects. 

We've assisted some terrific companies when they were just coming out with their new products. Perhaps we can help you too.

Harold Rhodes
617-834-9682
haroldrhodes@spatialgroup.com


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